content

Tidinest

A mobile app that helps families manage shared calendars and coordinate their daily routines.

It also allows users to plan meals, create collaborative lists, and set smart reminders and notifications.

My role

Product designer

Timeline

2 months (2025)

Responsibilities

Ideation, user research, wireframing, prototyping

Tools used

Figma, Illustrator

overview

Problem

Families struggle with multiple schedules and often find it hard to stay organised and coordinate daily routines effectively.

They want to find a simpler, more collaborative way to stay organised together.

The goal

To provide a centralised, family-friendly app that simplifies everyday planning and coordination.

The app lets families stay in sync, making it easier to manage schedules, communicate, and build organised routines together.

Solution

An app that is…

Key features

Dashboard

The home screen gives a clear and visual overview of all app features, helping the user quickly view the daily schedule and navigate from one central screen.

Daily, weekly, monthly overview

The shared calendar offers daily, weekly, and monthly views with color-coded events, making it easy for families to coordinate plans and activities.

Meal planner

The meal planner helps families to plan their weekly meals by combining recipes and schedules in one space.

Lists

With Lists, families can manage groceries, household tasks, to-dos, reminders, and notes in one organised place.

Final design

research

Methodologies

User insight research, personas and journey mapping.

User insight research

I conducted qualitative research by exploring online forums and discussion platforms. I focused on threads where users shared which apps and tools they use to coordinate family schedules, tasks and routines.

By analysing these conversations, I gathered insights into common frustrations, feature requests, and workarounds families use in their daily lives.

Common pain points

Fragmented tools and communication

Families often rely on multiple apps, physical calendars, and conversations to coordinate their schedules, making it difficult to keep everyone aligned.

Overlapping or missed appointments

Without a shared overview, important events or tasks are forgotten or double-booked.

Communication is not effective

Communication between parents, children, and partners is often inconsistent, leading to misunderstandings and friction.

No support for building routines

Many families struggle to build and maintain regular routines such as chores, meal planning, and schedule planning.

The challenge

How might we design a family-friendly app that brings schedules, tasks, and routines into one clear and collaborative space?

Personas

To better understand the needs, behaviours, and frustrations of modern families, I created user personas based on research insights. These personas represent key family roles and helped guide design decisions.

Saul

Age: 42
Family: married, 2 kids (age 9 & 12)
Occupation: social worker

“My kids are my everything. I want to take good care of them.’’

About

Saul is a busy working father of two who struggles to manage the complexity of family life, including planning and coordination, while keeping his family organised. He is looking for better ways to manage the family’s daily schedule and routine.

Goals

Have easy access to his children’s schedules
Organise daily schedules, tasks and reminders
Wants more effective communication with his family
Receive updates about upcoming events or changes in plans
Plan more family activities
Involve his kids in planning routines and chores

Frustrations

They have a shared physical calendar at home but he can’t access it at work
He often doesn’t know where his kids are
Communication with the kids is not efficient
Relies on too many different tools to manage their family life
He often forgets appointments

Inez

Age: 12
Family: child
Occupation: elementary student

“I wish my dad would stop nagging me about daily tasks’’

About

Inez is a 12-year-old elementary student who wants to be more independent. She often forgets the household chores and tasks she needs to do. She wants to find a simple way to see her daily schedules and responsibilities.

Goals

Communicate her plans efficiently
Know her own schedule without having to ask
Find more motivation to do tasks
Help her parents with grocery shopping
Find a simple way to invite her parents and siblings to her activities
Feel more involved in the family’s planning

Frustrations

She dislikes being constantly asked about her plans by her parents
She find tasks boring and feels unmotivated
Most of the time she isn't aware of the family schedule of the day
She feels nagged by her parents when communication becomes repetitive

User journey maps

Saul

Goal: keep his family organised and reduce daily planning stress.

Inez

Goal: to know what to do each day and feel more independent.

design